Everyone in marketing has, at one time or another heard the old adage “doing the same old thing and expecting a different outcome is one definition of insanity!” That adage has decided my title for today, ‘Oh shit! I am insane!’
For close to two years now I have been blogging here and regularly posting what I thought were meaningful, insightful and helpful pieces on marketing, social media and associated topics in the hope that I would generate a following and, eventually, some subscribers.
Nah! It hasn’t happened! I have exactly zero subscribers, very few commenters, and they are there simply because I have engaged with them on their blogs, not due to any inherent value of my posts.
In short, everything I have done to this point has been exactly as stated in the quote at the top of the post. Rinse, Repeat – and get the same bloody result!
This morning I watched John Chow‘s video on overcoming negative influences. The other day I watched a video on the importance of following you particular passion, I think that one was one of Ryan Biddulph‘s. Each of these left me in a quandary. I have already decided that ‘Oh shit! I am insane!’, so what am I going to do about it?
Negativity from others I can handle, I’m used to it after sixty years of others telling me that I can’t do it, that I’ll never amount to anything, that I’m completely bloody useless. It’s like water off a duck’s back now. It used to get me down but these days I wear it like a badge of honour. So, although I appreciated John’s video and was thankful for the reinforcement he provided, it was nothing new.
Ryan’s video, by contrast did stimulate me. Ryan talked about ‘following your passion’, and I’ll happily wager that everyone has heard that before. However, it has always presented a problem for me.
You see, I’ve never had a passion, for anything! Oh! There have plenty of things I have been, and still am, interested in. Some of them have occupied me for years, to the exclusion of almost anything else. Radio-controlled model helicopters and aeroplanes was one such. For a period of ten years or more I was intensely involved with the fabrication and flying of both, and organising National Championships for both types of aircraft.
Die cast model cars was another and I amassed a collection of pre 1970 Formula One model cars that numbers in the hundreds. Once again, a period of ten years or so was occupied by this preoccupation. Both of these ‘proclivities’ have have left me now but even when I was in full thrall to these interests I would not have described either as being a “passion!”
I love driving and I love driving fast in old cars. I have previously mentioned my little sportscar that used to take up a lot of my time, no doors, no roof, I could stub out my cigarette on the roadway by putting my hand down it was that low. A chassis, power train with an engine that revved freely to twelve thousand rpm and a bit of glass-fibre that was it 500kg of pure unadulterated fun! Then it was stolen!
I suppose it could be said that I was an afficionado of each of these interests but passionate? Nah!
So here is my quandary: it has already been established that I don’t have a ‘passion’ which I can tout, advocate, propound or otherwise extol, what do I do?
Do I simply post about all the tiny little things that entertain my tiny little brain?
Do I write about what has happened to me during the day (and at 70, it’s nothing much!)?
Do I write about the trite, infantile political polemic of the day?
I am asking you, dear reader (I do know that thee is at least one of you) to assist me in this situation. Proffer your advice, give me your suggestions – Please!
More soon (I hope!)